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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. Matrixyl™ is a trademarked peptide composition developed by Sederma Inc. in France. This formulation aims to improve multiple visible signs of ageing such as static and dynamic wrinkles. This formula contains two generations of Matrixyl™, Matrixyl™ 3000 and Matrixyl™ synthe'6™, at a combined concentration of 10% by weight in a specialised Hyaluronic Acid delivery system. Matrixyl™ 3000 and Matrixyl™ synthe'6™ are trademarks of Sederma Inc. Neither DECIEM nor The Ordinary is affiliated with Sederma Inc(Matrixyl is a trademark of Sederma. Neither DECIEM nor The Ordinary is affiliated with Sederma.)
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
