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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. This universal formula combines a comprehensive array of technologies to improve skin smoothness and target multiple signs of ageing at once. By utilising five well-studied peptide technologies, skin-friendly amino acids, and multiple hyaluronic acid complexes, it helps significantly improve the appearance of crow's feet, as well as improving the feel of skin elasticity and firmness. Good to know: The peptide technologies found within this formula include Matrixyl 3000, Matrixyl Synthe'6, SYN®-AKE, Argirelox, and Relistase.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
