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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. This formula incorporates ARGIRELINE™, a technology that functions to reduce the appearance of signs of ageing. It targets facial areas prone to developing dynamic folds, including around the eyes and around the forehead area. Independent studies have demonstrated the impact of the water content of formulations on the utility level of topical ARGIRELINE™. In particular, they have shown that higher water content results in better utility. ARGIRELINE™ is a trademark owned by Barcelona-based Lipotec S.A.U. Neither DECIEM nor The Ordinary is affiliated with Lipotec S.A.U.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
