Similar Products
Load more
£8.80
The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. Amino Acids + B5 offers non-greasy hydration support for the maintenance of healthy-looking skin. This concentrated solution includes Amino Acids and Amino Acid derivatives creating a combined total concentration of 17.20% (by weight). Amino Acids make up the largest percentage composition of the skin's own Natural Moisturising Factor, a collection of water-loving components responsible for maintaining the skin's water content and osmotic balance. This formula aims to provide barrier support, improve skin hydration and visibly enhance elasticity by supporting the skin's reservoir of amino acids. The formulation also includes a 5% concentration (by weight) of D-Panthenol, a pro-vitamin of Vitamin B5, to provide surface and below-surface hydration while further supporting the skin's barrier function.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
