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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. A high-strength serum to minimize the appearance of dark spots and brighten. Alpha Arbutin 2% + HA is a water-based serum specifically designed to even skin tone and minimize the appearance of dark spots. This dark spot-correcting serum combines a potent concentration of purified alpha arbutin, a well-known skin-brightening ingredient, with hyaluronic acid. This high-strength formula offers effective results yet is easy to use and well-tolerated. It can be used daily in any regimen to support a more even-looking skin tone and reduce the look of dark spots. Alpha Arbutin 2% + HA also improves overall skin radiance for a brighter-looking complexion. Testing shows: Skin tone evenness and dark spots: Visibly evens skin tone and reduces the look of dark spots Radiance and brightening: Significantly improves skin's radiance Skin quality: Improves the appearance of skin quality Hydration: Boosts hydration instantly and over time
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
