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£29.00 £23.20
A high-tech, lightweight styling cream with heat protection that delivers 30% thicker-looking hair* that lasts all day. *Versus untreated.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.
