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The future of silicone-free wash days: introducing our breakthrough Sili-CLONE™ HairTech. Everything you love about silicone, but scientifically proven to make hair healthier with every wash. This luxe shampoo delivers 2X the volume with every wash for lasting fullness and body. Delivers 2x the volume with every wash** Mimics what you love about silicones: shine, sleekness, detangling & conditioning Scientifically proven to improve hair texture and quality with every wash* *Based on a 3-week consumer use study. Benefits: Delivers 2x the volume with every wash** Keeps hair cleaner and healthier for longer Adds volume and bounce* Provides long-lasting body and fullness* Leaves hair soft, shiny, and more manageable Removes dirt, oil, sweat, buildup and pollution Formulated to be gentle on the scalp Luxurious lather with an uplifting fragrance **Full Shampoo + Conditioner vs. untreated. *Based on Full Shampoo & Conditioner consumer use study. How to use: Apply to wet hair. Lather. Rinse. Follow with Full Conditioner. Sili-CLONE™ HairTech: Engineered to mimic silicone's 5 key benefits — detangling, slip, sleekness, conditioning, and shine — using an eco-luxe sunflower-based surfactant, all while delivering fuller-looking hair with every wash.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.
