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£29.00 £23.20
A multi-tasking air-dry styler, powered by a unique blend of clay, wax, and proprietary HairTech, that reduces air-dry time, instantly reduces frizz by 86%, enhances natural texture without the crunch, and gives you effortless styles that last all day. Benefits: Reduces air-dry time. Instantly reduces frizz by 86%* Defines and enhances natural hair texture without the crunch Styles last all day* and in high-humidity conditions *Versus untreated. Key claims: 100% agree their hair is not crunchy** 94% agree it tames frizz** **Based on a 2-week external home use test.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.
