£37.00 £29.60
Delivers instant, revivable, and long-lasting volume and texture. Provides buildable, no-slip grip for increased styling versatility. Heat protection up to 410° F/210°C. Lightly absorbs oil to extend the life of your look. Instantly transforms fine, flat, or thin hair. Works on dry hair so you can use it anytime, anywhere.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.