£30.00 £24.00
Skip the silicone and transform the condition of hair with this luxe, low-lather shampoo. Gently cleanses and conditions curls without stripping hair for healthier, stronger, more defined curls straight from the shower. Makes curls 3x stronger in 1 use* Hydrates + improves curl definition Healthier-looking curls with every wash Benefits: Defines curls right out of the shower Transforms curls to look visibly healthier over time High slip and easy detangling to prevent breakage of delicate curls How to use: Start with Curl Shampoo. Then apply Curl Conditioner, spread through hair and rinse. Sili-CLONE™ HairTech: Engineered to mimic silicone's 5 key benefits — detangling, slip, sleekness, conditioning, and shine — using an eco-luxe sunflower-based surfactant, all while delivering fuller-looking hair with every wash.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.