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The future of silicone-free wash days: introducing our breakthrough Sili-CLONE™ HairTech. Everything you love about silicone, but scientifically proven to make hair better with every wash. This luxe shampoo is proven to deliver 3x smoother hair with every wash**. Delivers 3x smoother hair with every wash** Mimics what you love about silicones: shine, sleekness, detangling & conditioning Scientifically proven to improve hair texture and quality with every wash* *Based on No Frizz Shampoo + Conditioner consumer use study. **No Frizz Shampoo + Conditioner vs. untreated. Benefit: Delivers 3x smoother hair with every wash** Keeps hair cleaner and healthier for longer Provides long-lasting smoothness and frizz control* Protects from humidity** Delivers soft, shiny, more manageable hair* Removes dirt, oil, sweat, buildup and pollution Rich luxurious lather with an uplifting fragrance Formulated to be gentle on the scalp *Based on No Frizz Shampoo + Conditioner consumer use study. **No Frizz Shampoo + Conditioner vs. untreated. How to use: Apply to wet hair. Lather. Rinse. Follow with No Frizz Conditioner. Sili-CLONE™ HairTech: Engineered to mimic silicone's 5 key benefits — detangling, slip, sleekness, conditioning, and shine — using an eco-luxe sunflower-based surfactant, all while delivering fuller-looking hair with every wash.
Born at MIT, when an unlikely partnership between biotech scientists and hair stylists set out to engineer solutions to real hair problems, Living Proof has become one of haircare's most scientifically rigorous brands. With over 120 global patents and 200 awards, it has produced some of the category's most genuinely effective products, including the cult Perfect Hair Day range.
