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£175.00
The Gen-FF Roam boots have a versatile, streamlined silhouette that laces up the front - so you can adjust the fit for your preferred level of support. Crafted from tactile suede, they're trimmed with a cosy knitted cuff that can be folded down over the collar, or flipped up around your ankle for added warmth through the coldest weather. The chunky sole is super lightweight, engineered with our newly developed Pureform midsoles powered by innovative BLOOM® materials. The technology offers balanced cushioning, stable support and smooth heel-to-toe movement, with flexible traction on the sole for comfort you can count on. Balanced cushioning and stable support. Lightweight comfort for all-day wear. Smooth heel-to-toe movement. Reliable grip for everyday wear. PureForm midsole technology is made with 13% innovative BLOOM® material.
FitFlop exists to take one thing off women’s minds in an increasingly demanding world. It’s built on one simple truth: when shoes are genuinely comfortable, they change how you move through life. By unlocking ease, confidence and freedom in everyday life, women can focus on what matters, not what they’re wearing.
