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£165.00
The Gen-FF Roam boots take a chunky, ankle-height silhouette and transform it into a lightweight, easy-to-wear style. They're crafted from buttery-soft leather that laces up the front - so you can adjust the fit for your preferred level of support - with our featherweight Pureform midsoles underneath. Made using BLOOM®, an innovative material harvested from algae, this innovative tech provides balanced cushioning, stable support and smooth heel-to-toe movement, with flexible traction on the sole. A more thoughtful choice for every day. Balanced cushioning and stable support. Lightweight comfort for all-day wear. Smooth heel-to-toe movement. Reliable grip for everyday wear.
FitFlop exists to take one thing off women’s minds in an increasingly demanding world. It’s built on one simple truth: when shoes are genuinely comfortable, they change how you move through life. By unlocking ease, confidence and freedom in everyday life, women can focus on what matters, not what they’re wearing.