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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. Niacinamide 10% + Zinc 1% formula is a water-based serum that boosts skin brightness, improves skin smoothness, and reinforces skin barrier integrity over time. It contains a high concentration of niacinamide (vitamin b3) and zinc PCA. Good to know: Niacinamide 10% + Zinc 1% is not a treatment for acne. For persistent acne-related conditions, we recommend speaking to your healthcare provider regarding treatment options. This formulation can be used alongside acne treatments if desired for added skin benefits. Clinical Results: Tested on 35 participants over 56 days (8 weeks) Hydrating lightweight serum that visibly improves skin radiance and luminosity* Hydrates skin by reinforcing the skin barrier in as little as 7 days* Achieve smoother skin after 8 weeks *In a clinical study of 35 subjects applying product 2x/day for 8 weeks.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
