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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. Marine Hyaluronics brings together lightweight marine-derived water reservoirs that attract and hold water like hyaluronic acid (HA) but are lighter than HA in texture and feel. The formula contains exopolysaccharides from skin-friendly marine bacteria, Hawaiian red algae, Glycoproteins from Antarctic marine sources, micro-filtered blue-green algae and several barrier-supporting amino acids. The total concentration of active ingredients in this formula is 19%. This formula is exceptionally light in texture. If you prefer a more viscous formula, please explore Hyaluronic Acid 2% + B5.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
