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£130.00
Powered by an innovative, algae-based material called BLOOM®, our Pureform midsoles give your feet comfort they can rely on. Delivering balanced cushioning and stable support, this newly developed technology forms a dependable, easy-to-wear foundation for our Gen-FF Roam loafers. Crafted from buttery-soft leather, their chunky silhouette is finished with the style's classic penny loafer strap across the front. Make a more thoughtful choice for everyday wear. Balanced cushioning and stable support. Lightweight comfort for all-day wear. Smooth heel-to-toe movement. Reliable grip for everyday wear. PureForm midsole technology is made with 13% innovative BLOOM® material.
FitFlop exists to take one thing off women’s minds in an increasingly demanding world. It’s built on one simple truth: when shoes are genuinely comfortable, they change how you move through life. By unlocking ease, confidence and freedom in everyday life, women can focus on what matters, not what they’re wearing.