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A multi-corrective serum designed to help brighten, refine, and renew the look of dull, uneven, or ageing-prone skin in a single step. What it is: This serum combines high-performance brightening ingredients with an advanced form of Vitamin A, designed to help address the appearance of dullness, discolouration, and early signs of ageing together. What it does: 10% Niacinamide helps visibly brighten the complexion, supports a more balanced-looking skin tone, and helps strengthen the appearance of the skin barrier. Alongside it, 6% Tranexamic Acid (TXA) helps visibly fade the look of existing discolouration and supports a more even-looking skin tone over time. Suspended within the serum are encapsulated Retinal beads, which dissolve on application to deliver this Vitamin A derivative into the skin, helping to visibly smooth the appearance of fine lines and refine skin texture. Compared to traditional Retinol, Retinal tends to act more quickly; the encapsulation technology is designed to help support the ingredient's stability and minimise the potential for irritation. Texture and finish: Lightweight and comfortable on skin. Vegan, cruelty-free, and free from synthetic fragrance. Suitable for: All skin types, particularly those looking to target dullness, uneven texture, or early signs of ageing. As this serum contains a Retinal (Vitamin A) active, we'd recommend introducing it gradually into your routine, patch testing first if you have particularly reactive skin, and always using SPF during the day.
Transparency is Purito's defining quality: its formulas are typically fragrance-free, clearly labelled and built around gentle yet effective actives. A go-to for sensitive skin and anyone who wants to know exactly what they're applying, Purito is clean, considered and consistently reliable.
Discover Korean beauty from brands including LANEIGE, Beauty of Joseon and Medicube. The range covers every step of a K-beauty routine, from cleansers and toners to serums, sunscreens and masks, with a focus on hydration and skin barrier care.
