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Purito's Pure Vitamin C Serum is a richly concentrated, revitalising and age-defying serum that works on two levels to address pigmentation and brighten the skin tone while also tackling early signs of ageing. 5% Ascorbic Acid and Niacinamide help to brighten, inhibiting melanin production to help reduce pigmentation and fade dark spots, as well as preventing new ones from forming. Simultaneously, Adenosine and Sodium Hyaluronate help to encourage collagen production within the skin and attract water, helping to fill in fine lines and boost hydration levels for a dewier, bouncier complexion. Suitable for all skin types, especially Vitamin C beginners Tackles signs of ageing Fades pigmentation and brightens skin tone
Transparency is Purito's defining quality: its formulas are typically fragrance-free, clearly labelled and built around gentle yet effective actives. A go-to for sensitive skin and anyone who wants to know exactly what they're applying, Purito is clean, considered and consistently reliable.
Discover Korean beauty from brands including LANEIGE, Beauty of Joseon and Medicube. The range covers every step of a K-beauty routine, from cleansers and toners to serums, sunscreens and masks, with a focus on hydration and skin barrier care.
