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When design duo M/M Paris were tasked with redefining loewe’s famous Anagram logo, they discovered that its original shape was inspired by branding irons used to mark cattle and leather skins. In setting the updated logo atop pieces like this relaxed sweatshirt, the label pays homage to its rich history while tapping into the contemporary penchant for relaxed, minimalist designs.
While still renowned for its expertly crafted leather goods, including its now-iconic origami-inspired puzzle fold bags, Loewe's range has grown to include a wide range of innovative luxury accessories and ready-to-wear collections that have captured the zeitgeist, including collaborations like Loewe X On Running.