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They’re real! mascara’s partner in prime! NEW they’re real! tinted primer tints, defines AND primes lashes! Worn alone, this innovative mink-brown primer gives lashes a natural look. Worn as a primer, it boosts they’re real! mascara’s performance beyond belief. WORKS 2 WAYS! 1. Wear as a mascara primer to dramatically boost length & separation. 2. Wear alone to tint & define lashes for a feathery, natural look. They’re real! tinted primer 89% said lashes had a natural look* 91% said it was soft enough to layer on mascara 6 hours later* Plus they’re real! mascara 94% said it defined lashes** 92% said it boosted length, lift & separation** *Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week. DETAILS High-performing gel formula Water-resistant Conditions lashes with Provitamin B5 Custom ExtraFlex brush Specially designed to move with lashes for separation beyond belief!
Known for its irreverent spirit and cult products that genuinely deliver, Benefit's Brow Bar, Hoola bronzer, They're Real mascara and Gimme Brow+ have each become icons in their category.
