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Beauty of Joseon's Glow Deep Serum is designed to tackle dullness and pigmentation. It is formulated with 68.8% Rice Bran Water, an ingredient that is rich in vitamins to hydrate, soothe and brighten the complexion. It also contains Arbutin to boost radiance, fade pigmentation and suppress melanin production to prevent new dark spots from forming.
Finally, Hydrolysed Jojoba Esters work to soften skin, alleviating dryness and minimising the appearance of wrinkles and fine lines.
Drawing on Joseon Dynasty-era ingredients - ginseng, rice bran, propolis - Beauty of Joseon brings centuries-old hanbang heritage into the modern skincare conversation. Gentle, radiant and deeply nourishing, its formulas combine traditional Korean beauty wisdom with contemporary science, with the Relief Sun SPF50+ earning a place among K-beauty's most beloved products.
Discover Korean beauty from brands including LANEIGE, Beauty of Joseon and Medicube. The range covers every step of a K-beauty routine, from cleansers and toners to serums, sunscreens and masks, with a focus on hydration and skin barrier care.
