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£125.00
Selfridges Says: Meet Veja: the ethically and ecologically grounded footwear experts leading by example with its array of high-performance, low-environmental-impact trainers. And just like its revolutionary adult collection, the Parisian brand whisks up conscious creations for your little eco-warrior. The brand's silhouettes are full of planet-friendly credentials, featuring everything from regenerated Amazonian rubber soles and recycled plastic mesh uppers to eco-conscious organic cotton linings.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
