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£125
We often wonder which came first – Veja’s ability to catch our eye with an array of ethically made shoes, or the fact that the brand’s name literally translates to ‘Look’ (as in – look at these shoes!). Either way, if it’s a coincidence, we love it – just as much as we love these Campo trainers; crafted from ChromeFree leather (a more eco-friendly tanning process), the upper is set upon a wild rubber sole, and is even lined with a part-organic, part-recycled jersey.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'