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The Ordinary, the #1 Serum Brand in the UK* *Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products. This water-free solution contains 0.5% Retinol, a well-studied ingredient that aims to reduce the appearance of fine lines, wrinkles and textural irregularities. While Retinol has been studied extensively, it can be irritating to the skin for first-time users and requires a build-up of skin tolerance. For this reason, we generally recommend using Granactive Retinoid 2% or Granactive Retinoid 5% for first-time users. This formula also offers hydrating benefits due to the presence of Squalane. The Ordinary's portfolio of retinoids includes the following formulations: Granactive Retinoid 2% Emulsion (Moderate Strength, No Irritation) Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation) Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation) Retinol 0.2% in Squalane (Low Strength, Moderate Irritation) Retinol 0.5% in Squalane (Moderate Strength, High Irritation) Retinol 1% in Squalane (High Strength, Very High Irritation) Good to know: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
The Ordinary disrupted the beauty industry by making clinical, science-backed skincare accessible to everyone, with straightforward formulations, transparent ingredient lists and prices that don't require a second thought. Part of the DECIEM family, the brand cuts through the noise of beauty marketing to deliver effective actives like retinol, niacinamide and hyaluronic acid at honest price points. No frills, no fuss, just results.
