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Founded on the belief that knowledge is power, The INKEY List set out to demystify skincare by putting the hero ingredient front and centre of every product: clearly named, clearly explained and priced so that everyone can afford to experiment. From retinol and hyaluronic acid to tranexamic acid and polyglutamic acid, its no-nonsense, ingredient-first approach has earned a devoted global following and made genuinely effective skincare accessible to all.
