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Our new and improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and colour-safe. A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance Clinically proven after one use: 58% of damage repaired 71% frizz reduction for 8 hours* Helps protect hair from future damage* 76% of split ends mended* *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Named after the sun of January - the height of the Brazilian summer - Sol de Janeiro is a joyful, body-positive self-care brand built on the warmth and sensoriality of Brazilian culture. Best known for its cult Brazilian Bum Bum Cream and addictive Cheirosa fragrances, it combines powerful local ingredients with innovative formulas for a head-to-toe experience that feels like a celebration.
