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Smoothing Blow Dry Cream is a heat protector, frizz controller and hydrating smoother all in one. A perfect blow dry in a bottle, this heat-activated pre-blow dry cream works weightlessly to nourish, control and improve manageability, smoothing and sealing strands, whilst holding styles in shape. Ideal for dry, frizzy, or damaged hair. Laboratory proven to shield hair from frizz and humidity for up to 72 hours, this hair tamer keeps locks silky-smooth and controlled. An infusion of conditioning ingredients, including sunflower seed extract, pro-vitamin B5 and camellia seed oil leaves locks shiny, healthy and full of body while concealing any damage or split ends. Benefits: 72hr heat, frizz & humidity protection Pro-vitamin B5 smooths and adds shine Nourishes and conceals split ends Free from sulphates and parabens. Vegan-friendly formula. Our products are getting a beautiful new look! During this transition, you may receive updated or original packaging, but rest assured, the same high-quality formula you love remains unchanged.
The British haircare brand founded by celebrity hairdressers Adam Reed and Paul Percival, to make salon-quality results achievable at home. Built on years of backstage and red carpet expertise, the award-winning range of shampoos, conditioners, treatments and styling products is designed to be genuinely foolproof, delivering beautiful hair without the fuss.
