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£14.00 £11.20
Stop dreading wash day. A deeply moisturizing shampoo that cleanses thick hair while strengthening and fighting frizz. A lux lathering, deeply hydrating shampoo for thick hair types, infused with marshmallow root to detangle, shea butter to moisturise, and avocado oil to fight frizz. Follow with Thick Conditioner for best results. Fully recyclable.
Founded by celebrity hairstylist Jen Atkin, OUAI has built a devoted following for making professional-grade haircare feel genuinely accessible and effortlessly cool. From its award-winning hair oils and treatment masques to its body care and fragrances, every product is designed with the same consideration Atkin brings to her A-list clientele.
