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A multitasking leave-in conditioner that detangles, hydrates, fights frizz and protects hair from heat damage. Available in a fresh and energising North Bondi scent. North Bondi: Inspired by Sydney's iconic Bondi Beach with notes of bergamot, Italian lemon, rose de mai and violet. Heat: 2.7x less breakage 2.7x less breakage, even at 450°F Based on clinical lab testing vs. heat styling without protection. TRI/Princeton, 2026. (breakage claims). Frizz: 72-hour frizz control Based on clinical lab testing at 80% humidity vs. untreated hair. TRI/Princeton, 2026. (frizz claims). Detangling: 12x easier to detangle Based on instrumental wet combing force measurement vs. untreated hair. TRI/Princeton, 2026. (detangling claim). Multi: Detangles, protects against heat damage, reduces breakage, and fights frizz, all in one step.
Founded by celebrity hairstylist Jen Atkin, OUAI has built a devoted following for making professional-grade haircare feel genuinely accessible and effortlessly cool. From its award-winning hair oils and treatment masques to its body care and fragrances, every product is designed with the same consideration Atkin brings to her A-list clientele.
