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£28.00 £22.40
A silicone-free cream that forms, shapes and defines curls while maintaining your natural texture, reducing frizz and adding shine.
Founded by celebrity hairstylist Jen Atkin, OUAI has built a devoted following for making professional-grade haircare feel genuinely accessible and effortlessly cool. From its award-winning hair oils and treatment masques to its body care and fragrances, every product is designed with the same consideration Atkin brings to her A-list clientele.
