1933 501 Jeans

The 501® jeans from 1933 featured updates, like belt loops, and traditional details, like the classic cinch and suspender buttons. Levi's® wearers at the time would cut off the cinch right at the rivet and removed the suspender buttons, choosing not to wear their Levi's® jeans with suspenders, like the older generation. Some Levi's® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers.

• 100% cotton

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.