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Primer-infused powder foundation provides 16HR fade-proof wear and balancing 16HR shine control and hydration, while improving skin texture. Perfect skin with undetectable, colour-true pigments that blur the appearance of pores, fine lines, and wrinkles. Primer-infused powder foundation provides sheer to medium coverage with a natural finish. Fade-, transfer-, sweat-, humidity- and water-proof. Key messaging: Primer Infused for 16HR Fade Proof Wear Balancing 16HR Shine Control and Hydration Improves Skin Texture Immediately and Overtime Key claims: 16HR Fade-Proof Wear: Primer-infused formula helps with fade-proof lay down and smooth application** 16HR Hydration & Shine Control: Balancing formula hydrates skin while simultaneously controlling shine** 16HR Skin Smoothing: Blurs the appearance of pores, fine lines and wrinkles, with 94% of users agreeing this powder creates a soft-focus effect on skin after continuous use for 1 week* 16HR Non-Creasing: Flawless longwear without creasing, settling or streaking** Overtime Skin Smoothing: Improves skin texture after just four weeks of wear** Weightless Wear: 94% of users agree this powder is weightless and feels comfortable on skin after one day of use* Silky Soft, Velvety Texture: 89% of users agree this powder feels silky soft and velvety* Transfer-Proof: Longwearing pressed powder that won't transfer** Sweat-, Humidity- and Waterproof: High-performance wear that withstands sweat, humidity and water** No Photo Flashback: Photo-friendly formula leaves no flashback** Does not clog pores. Non-acnegenic. Non-comedogenic. Dermatologist-tested. Ophthalmologist-tested. *Based on a consumer study of 35 participants. **Based on a clinical study on 35 participants. Key ingredients: Hydro-Smooth Complex: Hyaluronic Acid and French Sea Algae help hydrate and smooth Camelia Flower: Neutralises the negative effects of pollution and environmental stress Colour Perfect Pigments: Naturally fuse with skin tone to lift dullness and sallowness out of skin Fragrance Free, Oil Free, Paraben Free, Sulfate Free, Alcohol Free, Phthalate Free, Mineral Oil Free, Dermatologist Tested.
Rooted in a French makeup artist's pursuit of a naturally flawless complexion, Laura Mercier is built on the philosophy that what makes you unique makes you beautiful. Its range spans skincare-infused foundations, setting powders, body and bath luxuries and fragrance. The multi-award-winning Tinted Moisturizer and Translucent Loose Setting Powder have each earned their place as enduring beauty staples.
