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Why you'll love it: Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won't settle into fine lines. Developed with dermatologists, your 4-in-1 radiant concealer with a silky texture provides glowy medium coverage and is a clinically tested* concealer to reduce the appearance of wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With a built-in multivitamin serum, it helps improve skin texture and radiance while locking in up to 24 hours of hydration***. Key benefits: A clinically tested, 4-in-1 serum concealer Creaseless concealer formula: soft-focus powders instantly help to smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines Plumping and multivitamin serum: with hyaluronic acid, niacinamide, provitamin B5 and vitamin E to help improve skin hydration, texture and radiance Easy-to-use soft tip applicator: 1 click to spot conceal and 3 clicks for all-over face application Real beauty, real results: Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results. *Plumps and brightens based on expert grading after 8 weeks of daily use. **Consumer test on 115 women. ***Instrumental test.
Developed with leading plastic surgeons and built on the conviction that makeup should work as hard as skincare, IT Cosmetics has become one of America's most trusted prestige beauty brands. Its cult Your Skin But Better CC+ Cream - the number one SPF foundation in the US - combines full coverage, broad spectrum SPF 50 and skin-loving ingredients including hydrolysed collagen, peptides and hyaluronic acid.
