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£275.00
Flip the switch. Own the rush. Wild Rush expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive. More than a classic aromatic fragrance, Wild Rush reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation. The emotional impact of Wild Rush: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. Wild Rush is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy. All our fragrances are unisex and made in France.
Founded on a fascination with the science of attraction, INITIO builds each fragrance around molecules with scientifically documented effects on mood and behaviour. From the majestic Oud for Greatness to the sensual Side Effect, its four collections - Carnal Blends, Hedonist, Black Gold Project and Absolutes - stimulate, transform and linger.
