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Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF).
Giorgio Armani fragrances carry the full elegance and restraint of the house: nothing excessive, everything considered. Acqua di Giò has been one of the world's most beloved men's fragrances since its launch in 1996, its Mediterranean freshness as relevant today as ever, while Sì has achieved a comparable status for women. From the accessible luxury of the core collection to the richer depths of the Privé line, Armani does fragrance with the same quiet authority it brings to everything.
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