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Fall in love with a new kind of matte. The creamy, whipped texture hugs lips with intense colour in one precise swipe. This unique formula leaves lips feeling plush and comfy and not dry. High-impact colour in just one swipe—in a range of shades for every skin tone Plush formula that delivers a smooth, lightweight texture Whipped formula that feels comfortable and non-drying on lips Dries down to a velvet-matte finish Doe-foot applicator for easy and precise application
Rihanna launched Fenty Beauty in 2017 with a radical conviction: that makeup should work for everyone. The original 40-shade foundation launch set a new industry standard for inclusivity that others are still catching up with. Beyond the Pro Filt'r and cult Gloss Bomb, Fenty continues to expand with the same boldness and genuine commitment to all skin tones.
