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Limited edition. CHANEL switches ROUGE ALLURE VELVET packaging from glossy to matte black. Matte has never had such allure. A lipstick as soft and comfortable as velvet. An alternative to shine that dresses lips in deep colour. A real second-skin effect. Result: a matte yet luminous finish from the very first stroke. Available in new shades imagined by Lucia Pica, Chanel Global Creative Makeup and Colour Designer, and in iconic colours re-released in limited editions. The paradox of a matte yet luminous and ultra-comfortable texture: Ultra-thin, pure and highly concentrated pigments for intense colour. A combination of soft-focus microspheres and ultra-thin pearlescent particles for a matte yet luminous finish. Silicone microbeads and a jojoba oil derivative for smoothed lips. Matte lipstick, long-wear, intense and luminous colour. Limited-edition matte packaging. Apply directly to the lips. For perfectly defined lips, wear ROUGE ALLURE VELVET with a line of LE CRAYON LÈVRES in the same shade. Then, apply the lipstick with the brush of the pencil. Matte yet luminous finish. Silicone microbeads and a jojoba oil derivative for smoothed lips. Matte lipstick, long-wear, intense and luminous colour. Limited-edition matte packaging. Apply directly to the lips. For perfectly defined lips, wear ROUGE ALLURE VELVET with a line of LE CRAYON LÈVRES in the same shade. Then, apply the lipstick with the brush of the pencil.
No fragrance house carries the cultural authority of CHANEL. No. 5 - created in 1921 and still the world's most recognised perfume - remains a benchmark for everything that followed. Chance brought a new, youthful spontaneity; Coco Mademoiselle a modern, sensual confidence; Bleu de CHANEL a quiet masculine authority.
