£29.00
What it is: The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients, it's the ultimate swipe and go formula. Why it's different: Rich in Vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft. Plus, it won't feather or fade for crush-worthy colour that lasts all day. 3.4g
Founded by makeup artist Bobbi Brown, the brand built its reputation on skin-first, enhancing rather than masking makeup - and a professional's understanding of what actually works on real faces. Its Skin Long-Wear Weightless Foundation, Vitamin Enriched Face Base and Instant Full Cover Concealer remain among prestige beauty's most trusted products.