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Precisely, My Brow Wax Full-pigment sculpting brow wax. Precisely sculpts and holds brows in place Rich colour with instant payoff Dual-sided brush for mess-free, targeted application Bold with a hold. Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we've got those too... Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It's the ultimate combo for colour and control. The key? A targeted, dual-sided brush that helps colour stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely. 12-hour* wear Smudge-proof and sweatproof Crunch-free Flake-free *Instrumental test on 25 participants. Proven precision: 90% said it delivers rich colour** 91% said the brush grips and tames brow hair** 90% said it grooms brow hairs in place** 90% said the brush allows for precise application** 90% said it has a mess-free application** **Self-evaluation by 112 participants after 1 week. Brow-beautifying ingredients: Shea Butter, Jojoba Seed Oil and Argan Oil, rich in fatty acids, help condition hair Carnauba Wax contributes to a long-lasting look Did you know we offer Services, too? We've been in the brow game since 1976 and today, we wax 9 million* brows every year with our trained, trusted and oh-so talented Brow & Beauty Experts. We even treat your pores to an all-in-one facial for smooth-looking skin in just 30 minutes. *Benefit Cosmetics, based on global number of services units sold, January 2022 - December 2023. It's your service, your way, from a Wax & Tint to Brow Lamination and facials, too! All Benefit services are personalised to you, available to book with just a click. Benefit services
Known for its irreverent spirit and cult products that genuinely deliver, Benefit's Brow Bar, Hoola bronzer, They're Real mascara and Gimme Brow+ have each become icons in their category.
