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Plush-matte finish for soft, velvety lips Longwearing and moisturises lips for 8 hours* Feels comfortable and lightweight *Instrumental test on 30 participants. You've never felt a tint like this... Welcome to the VIP (Very Important Plush!) life. It's rich, it's luxurious, and it feels oh-so-good. That's right, it's time to treat your lips to the 5-star tint experience they deserve. The plush-matte finish and soft-focus blurring effect make lips look smooth and velvety, while all-day moisture and a long-wearing, lightweight formula help lips stay comfortable. Plus, the custom curved applicator easily outlines lips. Glide it on for major good luxe. 8-hour* moisture 8-hour* long-wear Smudge-proof Water-resistant and humidity-proof Doesn't feather or bleed Crushin' on plush: 97% said it feels comfortable on lips all day** 100% agree it feels cushiony** 98% said lips look velvety** 96% agree it gives lips a soft-focus blurring effect** 96% said it feels silky** What's in it for lips? Hyaluronic Acid helps smooth the appearance of fine lip lines through hydration Goji Berry & Raspberry Seed Oil, emollients rich in essential fatty acids like omega-6, help lips look smooth Glycerin helps retain moisture and contributes to smooth application *Instrumental test on 30 participants. **Self-evaluation by 104 participants after 1 week. Shades: 02 Cream Puff, almond pink 06 Pillow Play, pink blossom 08 Cloud Fine, cinnamon peach 16 Fuzzy Slippers, soft coral 18 Feather Boa, strawberry red 20 Red Velvet, ruby red
Known for its irreverent spirit and cult products that genuinely deliver, Benefit's Brow Bar, Hoola bronzer, They're Real mascara and Gimme Brow+ have each become icons in their category.
