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Get set for budge-proof brows! This invisible shaping and setting gel holds brow hairs in place and locks on makeup so brows don't pull a disappearing act. 24-hour* staying power Flexible, flake-free formula Easy to apply…quick to dry! *Instrumental test on 21 panelists. Did you know we offer Services, too? We've been in the brow game since 1976 and today, we wax 9 million* brows every year with our trained, trusted and oh-so talented Brow & Beauty Experts. We even treat your pores to an all-in-one facial for smooth-looking skin in just 30 minutes. *Benefit Cosmetics, based on global number of services units sold, January 2022 - December 2023. It's your service, your way, from a Wax & Tint to Brow Lamination and facials, too! All Benefit services are personalised to you, available to book with just a click. Benefit services
Known for its irreverent spirit and cult products that genuinely deliver, Benefit's Brow Bar, Hoola bronzer, They're Real mascara and Gimme Brow+ have each become icons in their category.
