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Meet our best volumising mascara, new Lashtopia Mega Volume Mineral-Based Mascara, which provides up to 10x the lash volume* - all while lifting and separating for fanned out, fluttery eyelashes. The all-day formula is smudge-, clump- and flake-resistant, and is our blackest mascara yet. Nourishing and conditioning minerals and moisturising ingredients keep lashes soft, while the whipped, mousse-like formula feels weightless and gives you extra time for building your best volume. The large brush features over 600 soft, staggered bristles to hold more mascara and coat every lash, while the tapered peak separates lashes from root to tip. *Based on a study of 10 coats on bare lashes. In a consumer panel survey of 29 participants: 100% agree it made their lashes look fuller 100% agree it allowed them to build to their desired volume 100% agree it separated their lashes 100% agree it lifted their lashes 100% agree it left their lashes feeling soft and plush 97% agree it made their lashes look fanned out and fluttery
bareMinerals pioneered loose mineral powder makeup in the 1990s, built on the radical idea that makeup should be good for your skin rather than merely sitting on top of it. Free from parabens, synthetic fragrances, talc and other common irritants, its clean, mineral-based formulas work with the skin's natural biology rather than against it. From its cult Original Loose Powder Foundation to its expanding skincare and colour ranges, bareMinerals remains a benchmark for cleaner beauty.
