£43.00 £34.40
New look on the outside, same beautiful formula on the inside. Hydrating Hair Serum that makes hair look healthy, softer and feel silky smooth by the morning. +89% less frizz* 2x more hydration** +72% hydration after 8 hours*** Fast-absorbing, weightless, non-sticky feel Continuous overnight nourishment Powered by a nutrient-rich superfood hydrating blend: Pomegranate Seed Oil revives dull, dry hair with Omega-5 Mango butter softens, nourishes and boosts shine Coconut Oil locks in moisture for lasting softness Suitable for all: All hair types: fine to thick All textures: straight, wavy, curly and coily Safe for colour-treated and chemically processed hair Aveda's Pure-Fume™ aroma with cocoa, organic ginger, cardamom and plant essences. 100% vegan. Cruelty-free. Leaping Bunny Approved. Naturally derived ingredients. *Tested on frizz-prone tresses. **Laboratory testing on tresses. ***Testing on tresses after 24 hours.
Vegan, Leaping Bunny certified and a certified B Corporation, Aveda uses plant-powered, botanical technologies and green chemistry to create high-performance haircare, skincare and colour that genuinely performs. Its Invati Advanced scalp and hair loss range, Botanical Repair collection and signature Rosemary Mint line have each earned devoted followings.