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Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A -2C) All hair types: fine, medium and thick Created with our expert team of texture stylists. 94% naturally derived**. Vegan. Leaping Bunny Approved. Regimen: Tight curls and coils: On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel Co-wash curls and coils between wash days to gently cleanse without stripping Wavy and loosely curly hair: On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream Swap conditioner for the Intensive Curl Perfecting Masque every 2 - 3 wash days, depending on your individual hair needs Key ingredients: Vegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves Peptide with low molecular weight penetrates and fortifies vulnerable strands 17 essential amino acids Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves Silicone and sulfate cleanser free. *Testing on tresses when used with Be Curly Advanced™ Conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Vegan, Leaping Bunny certified and a certified B Corporation, Aveda uses plant-powered, botanical technologies and green chemistry to create high-performance haircare, skincare and colour that genuinely performs. Its Invati Advanced scalp and hair loss range, Botanical Repair collection and signature Rosemary Mint line have each earned devoted followings.
