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£35
We've never actually met a yeti in real life. But we reckon they look a bit like this. Soft fuzzy fur, cheeky toothy grin. (Looks right to us.)
From a ski brand selling t-shirts, White Stuff has blossomed into a British stalwart. Vibrant prints are a signature, with easy dresses, cosy knitwear and colourful basics, plus understated evening wear and outerwear, contributing to its coherent collections of relaxed everyday staples.