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£110
Every detail of Veja's 'Wata II' sneakers has been thoughtfully considered to minimize environmental impact, down to the water-based screen-printing of the 'V' logo. They're crafted from rip-resistant recycled ripstop and have comfortable insoles made from Amazonian rubber, sugar cane, recycled EVA and organic cotton.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.