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£100.00 £75.00
Classic straight-fit jeans Ideal for medium to athletic builds. The right amount of stretch for all-day comfort. Made with Water<Less™ technology - Uses 96% less water than standard finishing techniques. We partner with the Better Cotton Initiative to improve cotton farming globally.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.
Made with at least 50% cotton sourced via a system called Mass Balance. This means Better Cotton can be substituted or mixed with conventional cotton, as long as an equivalent volume is sourced as Better Cotton. Better Cotton farmers are trained in more-sustainable farming practices, to improve cotton production for people and the environment.
