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£100
The ones that started it all, Levi's 501 Original Fit Jeans are the ultimate icon of American culture.
Crafted from non-stretch mid-weight cotton denim in a regular fit that's straight through the hip with a slightly tapered leg opening, their mid rise cut sits below the natural waist with a tilted waistband that pitches toward the front.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.