501 Original Jeans

Close your eyes. Think "jeans." Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they're literally the blueprint for every pair of modern jeans in existence-burned into the world's collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873.

• 99% Cotton, 1% Elastane

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.