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£100
Close your eyes. Think jeans. Now open. They were 501s®, right? With a classic straight leg and iconic styling, they're literally the blueprint for every pair of jeans in existence burned into the world's collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they've never gone out of style. And they never will. The 501® '90s jeans have a mid-rise that's just loose enough in the leg. They're the vintage jeans you've hoped to find at the thrift store, but without the rummaging. Mid-rise with a loose fit that's just right. For a slimmer fit, try one size down, and for a less loose fit, try the 501® Original.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.